(vo) john fugelsang sees what happens. i like mitt romney but i'm sorry. they guy has flipped more than a crack house mattress. (vo) so we gave him a weekly show. >> thank you. >> eliot: the food fight is on. at least in california. where an outcome at the ballot box this tuesday could impact supermarket shelves nationwide. at issue in the bay state is a ballot measure known as prop 37, which would require the labeling of containing genetically modified organisms gmos, and make it illegal to advertise such food as natural. supporters politically organic food industry hold that americans deserve to know. but opponents of the measures have already pitched in more than $44 million to fight it on the airwaves arguing that the measures is full of hid cost to consumers. here with me now is gary hirshberg chairman of stoneyfield farm, which has fought for national gmo labeling since 2011. why should people know what is in their food. >> this is the first time since crops were produced in 1996 that consumers had a say in the regulatory process. back in 1996 under